About Me

Meet the Founder

Sneaky Links was founded by Iryielle Barrett, a creative raised between Cleveland and Los Angeles — two cities that shaped her sense of grit, style, and discernment.

Born in Cleveland and later rooted in LA, she grew up surrounded by creativity, spending much of her early life making art alongside her grandmother and experimenting with different mediums — music, performance, storytelling, and design. That foundation followed her into college at Kent State University, where fashion became the focus, eventually leading to a career styling rappers and professional athletes.

Over time, she realized she was pouring her creativity into other people’s visions while craving something that belonged fully to her. Sneaky Links was born from that shift — a decision to create for herself, and for people who value intimacy, discretion, and self-definition.

The brand draws from layered cultural references: bamboo earrings, street glamour, Asian-coded symbolism, and the quiet power of things not meant for public consumption. Sneaky Links lives in duality — soft and bold, playful and dangerous, luxurious yet grounded.

This brand is for those who don’t need to explain themselves. Some things are meant to be seen. Others are meant to be felt. Each piece is designed to feel like a quiet confession — intentional, intimate, and unapologetic.

Sneaky Links isn’t for everyone.
But if it resonates, you’ll know.

About Sneaky Links

Sneaky Links is a story-driven jewelry brand built on secrecy, seduction, and self-expression.

Every piece is designed as a one-of-one or limited creation, handcrafted to feel intimate, personal, and a little reckless — like the kind of connection you don’t post but never forget. These aren’t just accessories; they’re artifacts of a moment, a feeling, a secret you carry with you.

Inspired by duality — soft and scandalous, sacred and hood, playful and powerful — Sneaky Links blends bold silhouettes, symbolic charms, and unexpected details to create pieces that feel personal the second you put them on.

Nothing here is mass-produced. Most designs exist once and only once. Some styles may return in new forms, but no two drops are ever the same. When it’s gone, it’s gone.

Each order is packaged as part of the experience, because Sneaky Links isn’t just about jewelry — it’s about energy, intention, and the story you’re choosing to wear.

Welcome to the drop.
Your secret’s safe with me… until it’s not.